Valentine’s Day is coming soon. My junk mail is full of advertisements for gifts for the Valentine’s Day couple. Just like every year, I am a little disgusted. Valentine’s Day, which is supposedly a day to share and express love for each other, is in fact a day that promotes very specific gender stereotypes – aggressiveness and violence in men, and vanity in women. You might say I am over reacting but I dare you to look at Valentine’s Day ads and see how stereotypical they are. Women are perceived as obsessed with their looks and man are obsessed with anger, violence, sex, aggressiveness and technology.
Since when do women only care about their beauty? It is a sad state of our a society if everyone believes the Valentine’s Day ads that think women are so shallow and dumb that they only care about their looks.
Since when do men only want to be perceived as strong and aggressive? It is a sad state of our a society if everyone believes the Valentine’s Day ads that think men are so shallow, angry, aggressive and childish that they will do anything to make themselves feel “manly”.