The world we live in promotes consumerism all the time. Sometimes, I feel like I need to take my kids to live in a hut or a cave, far away from civilization if I want to prevent them from falling into the consumerism trap. Just recently, the big shopping center closest to us was rebuilt. It is now more than doubled in size. I often have meetings there, in one of the cafes. I always look at all the people rushing past and wonder to myself, “Don’t they have anything better to do than just spend money here?” Of course, my excuse for being there is that I came there for work!
The scariest thing is going to the supermarket with my kids. We buy most of our groceries from two different supermarkets. To get from one to the other, we need to cross the entire shopping centered, which is shocking. Every window tells you why you must have that dress and that you are nothing without those shoes and that you are not cool if you don’t buy this and that you are fat if you don’t use that product. It is completely shocking and terrifying. People we know talk about how they do not have enough money for basic things, and yet their kids seem to have the latest iPhones and the latest brand name jeans that they bought for a bargain at $140 at a half price sale. They are totally over the moon that they can help their kids be considered cool for that price.
My main problem is that this excitement will last for a week at most. After that, the cycle of “buy me!” will start again, because we live in a society that teaches children to be consumers. We live in a society that convinces kids (and their parents) that they are inadequate and that they need to shop in order to survive! It is a trap because it turns desires and wants into needs. It is a very strong, well-oiled and sophisticated machine. It gives us that idea that “I can only be happy when I have this item”. As parents, we want our children to be happy from every teeny tiny thing they possibly can enjoy. We are helpless before such a well-rehearsed trap.