
Kids are very gullible. They love colors and sounds and quickly catch on to new trends and new celebrities. Being young, unfortunately, they do not notice to the messages being delivered straight into their little brains in bright color and pleasant sound.
Our 8-year-old daughter Noff brings home a kids’ magazine called Just Kidding. The name is great and so is some of the content, offering riddles, jokes and general information our kids proudly quote for us. Alas, the good stuff spans about 11 pages out of 48. All the rest is advertising, some of which is cleverly disguised as articles.
Ronit and I were pretty happy about this magazine at first, because our kids like to read, seemed to enjoy the contents and even benefited from having something to talk about at dinner time.
However, through some weird coincidence, one particular magazine lost its cover page and the bare contents found their way to our office desk, where we had a chance to examine them more closely.
Read Just Kidding »