There is a beautiful story about 2 sales people of a shoe company sent to a deserted African country to examine business potential. The whiner calls his boss and says, “People here walk barefoot. They do not wear shoes at all. Our sales potential is zero”. The winner calls his boss and says, “People here walk barefoot. They do not wear shoes at all. We have no competition. The whole market is ours for the taking”.
Every success involves risk. It may sound funny, but the greater the risk, the greater the achievement. Poor people consider risk takers foolish, but those who excel will tell you that no achievement is ever accomplished by staying in your comfort zone.
The “comfort zone” is a very dangerous place, because it repels creativity and success. The comfort zone is the place where you welcome your fears with open arms and keep them company. There is nothing wrong with relaxing from time to time and resting before climbing the next mountain, but when we get too comfortable, out choices are eventually limited to getting up or drowning.
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