The Truth? You Can’t Handle the Truth!
Posted in Did You Know?, Emotional Intelligence, Life Coaching
by Ronit Baras on January 31st, 2008
In a research done in 1971 by Gergen, he found that there are four things that need to happen for us to accept a message:
1. Authority: The person who is giving the message needs to be in a position to do that - knowledgeable, experienced, in power
2. Familiarity: The person who is giving the message is presented as someone close to us who knows us well - family, friend…






